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If you're in the business of roofing – repairing, replacing, or installing – having an outstanding website is a non-negotiable tool in your marketing arsenal. But it’s not just about having any old website. Your site needs to make potential customers think, “This is the roofer I’ve been looking for!” Let’s dive into the five essentials every roofing website should have to stand out from the crowd and land more clients.
1. Clear Contact Info
Picture this: a customer has just discovered a major roof leak during a storm, and they need help immediately. The last thing they want is to hunt around a website for your contact details. Make sure your phone number, email, and any other contact info are front and centre on your homepage. Ideally, your phone number should appear in the header of every page – easily clickable from a mobile device. If reaching you is quick and painless, you’re already a step ahead of the competition.
2. Show Off Your Work
Your work is your best advertisement, so show it off! Create a gallery filled with high-quality images of your past roofing projects. Include clear before-and-after photos to highlight the difference you make. Whether it’s a stunning new roof installation or a repair that saved a client’s home, let your work speak for itself. Don’t forget to add captions explaining the project, as potential customers love a story behind the transformation.
3. Testimonials That Tell a Story
Word of mouth is still one of the most powerful marketing tools, and online reviews are the modern equivalent. Dedicate a section of your website to customer testimonials. But don’t settle for generic comments like “Great service!” Encourage your clients to share detailed stories. For example, how did you respond quickly when their roof was damaged by a storm? Did you help them choose the perfect roofing materials for their dream home? Genuine testimonials build trust and give potential customers confidence in your expertise.
4. User-Friendly Navigation
Nobody wants to feel lost while exploring your website. Make sure your site is easy to navigate with straightforward menus and clear labels. Key sections like “Services,” “Portfolio,” “Testimonials,” and “Contact Us” should be easily accessible. A clean, organised layout not only improves user experience but also keeps visitors on your site longer, increasing the chances of them getting in touch.
5. SEO That Gets You Found
Here’s the secret sauce to getting more leads: SEO (Search Engine Optimisation). To attract customers, you need to show up on Google when they search for “roofers near me” or “roof repair in [your town].” Use relevant keywords throughout your website, write blog posts answering common roofing questions, and optimise your site for local searches. If SEO feels overwhelming, don’t sweat it – that’s where we at Welch Marketing can help, sprinkling the SEO magic your website needs to climb the rankings.
Let's Build Your Digital Community
our website isn’t just a tool to attract customers; it’s your gateway to becoming part of a thriving roofing community. Share your knowledge, celebrate your successes, and connect with like-minded professionals who can help you grow. By investing in your website, you’re not just building an online presence – you’re building a reputation.
There you have it – the five essentials for every roofing website. From making a strong first impression to showcasing your skills and conquering SEO, your website is your digital storefront. Need help making it amazing? Get in touch with us at Welch Marketing, and let’s create a site that turns visitors into loyal customers.
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