.png)
At Welch Marketing, we pride ourselves on delivering measurable results for our clients, and Ashco Contracts is a perfect example of what can happen when tradespeople embrace digital marketing.
In just two months, we helped Ashco Contracts generate over £50,000 in revenue using Google Ads. Even more impressive, they’re already ranking on the first page of Google for key search terms in their industry. Here’s how we did it.
The Challenge
Ashco Contracts, a trusted name in the construction industry, approached us with a clear goal: grow their revenue and attract more high-quality leads. However, they faced some common challenges:
Low Online Visibility: Their website wasn’t ranking on Google, meaning potential clients couldn’t find them.
No Lead Generation Strategy: They had no active Google Ads campaigns and relied solely on word-of-mouth referrals.
Tough Competition: Competing against established contractors in their area made standing out even harder.
Ashco Contracts needed a comprehensive digital marketing strategy to kickstart their online growth and attract lucrative clients fast.
Our Strategy
To achieve their goals, we developed a tailored two-pronged approach:
1. Launching a High-Performance Google Ads Campaign
Google Ads is one of the most effective tools for generating leads quickly, and we knew this would deliver immediate results for Ashco Contracts. Here’s what we did:
Keyword Research: We identified high-intent keywords like “construction contractors near me,” “home extension specialists,” and “builders in [brentwood].” These were chosen to target people actively searching for their services.
Ad Copy That Converts: We wrote compelling ad copy that highlighted Ashco’s expertise, fast service, and competitive pricing, ensuring they stood out in search results.
Landing Page Optimisation: We designed a clean, user-friendly landing page with a clear call-to-action (CTA), making it easy for potential clients to get in touch.
Precise Targeting: To maximise ROI, we targeted specific locations and demographics most likely to convert into paying customers.
Performance Monitoring: We continuously tracked and optimised the campaign to reduce cost-per-click (CPC) and increase conversions.
Within the first month, Ashco Contracts started seeing a steady stream of leads, and by the end of month two, the campaign had directly generated over £50,000 in revenue.
2. Implementing SEO to Build Long-Term Growth
While Google Ads delivered immediate results, we knew organic search rankings were key to sustained success. Alongside the ads campaign, we launched an SEO strategy to improve their visibility on Google:
On-Page SEO: We optimised their website with keyword-rich content, meta tags, and internal linking to make it search engine-friendly.
Local SEO: Setting up and optimising their Google My Business (GMB) profile ensured they appeared in local searches and on Google Maps.
Blog Content: We created valuable, keyword-focused blogs to attract potential clients searching for industry tips and insights.
Link Building: By securing high-quality backlinks, we boosted their domain authority and improved their chances of ranking on the first page.
By the end of the second month, Ashco Contracts was already ranking on the first page of Google for key search terms, significantly increasing their organic traffic and enquiries.
The Results
Here’s a snapshot of what Ashco Contracts achieved within just two months of partnering with us:
Revenue: Over £50,000 directly generated through Google Ads.
ROI: 23.99%
First Page Rankings: Key search terms now rank on the first page of Google, driving more organic traffic.
Increased Leads: A consistent flow of high-quality leads through both paid and organic channels.
Improved Online Presence: A professional, optimised website and a strong local SEO presence.
What This Means for You
Ashco Contracts’ success isn’t unique. With the right digital marketing strategy, your business can achieve similar (or even better!) results. Whether you’re a builder, roofer, landscaper, or any other tradesperson, we can help you:
Generate leads instantly with Google Ads.
Build long-term growth through SEO.
Stand out from your competition with a strong online presence.
Ready to Grow Your Business?
If you’re ready to take your trades business to the next level, we’re here to help. Contact Welch Marketing today to learn how we can deliver real results for your business—just like we did for Ashco Contracts.
Don’t wait. Your competitors are already investing in digital marketing. Are you ready to catch up?
Commenti